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User Acquisition Manager

Are you an User Acquisition rock star itching to take on a new, ambitious challenge in Gaming? Do you like to roll up your sleeves and dive deep into your campaigns to learn how everything works? Do you thrive on balancing strategy, creativity and analytics to find our fantastic customers? Do focus on ROI while you manage strategy, creative, and execution?

Reporting to the Senior Manager of User Acquisition, you will be a part of a small team responsible that will develop best in class User Acquisition initiatives for NetEase games developed or published in North America.


  • Manage large-scale mobile marketing budget for a portfolio of apps across iOS & Android based on LTV and ROI evaluation.
  • Identify and grow our profitable marketing channels, while exploring and securing new marketing opportunities.
  • Own communication with advertising partners to efficiently drive campaign performance.
  • Communicate results, recommendations, trends, and data-driven insights to relevant stakeholders.
  • Stay up to date on latest user acquisition trends and emerging platforms.


  • 1-3 years of hands on experience in mobile user acquisition campaigns (free to play mobile gaming experience preferred).
  • Experience using Facebook, AdWords, Mobile Ad Networks and owning these channels
  • Experience in A/B testing creative / targeting, scaling campaigns, testing new channels or networks, and sharing results with the team.
  • Experience in data driven role with focus on data analysis and reporting.
  • Expert knowledge in Excel and working with large data sets.
  • Passion for games is a must!
  • Bachelor’s degree.


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