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Player Enagement Manager

The NetEase Games North American Team is growing! As part of our ongoing commitment to release great mobile entertainment, and provide the best possible support to the masses who love playing our games, we’re looking to hire a Player Engagement Manager. If you love mobile gaming, thrive on bringing people together online and are committed to keeping them engaged and happy via exemplary communication and programs designed just for them…this is the role for you!   

The person in this position will not only act as player advocate, collecting data to influence current and future development of our games, but will be a master communicator through message boards and social media as well as our other communication channels, both internal and external. They will be “THE public face” of NetEase live community operations to the players in more ways than one – keeping in close contact with our VIP players, running discord channels/conversations and livestreaming our games.

Responsibilities

  • Retain players by designing and execute engagement programs aimed at keeping players entertained and playing
  • Establish “new player” guides and other help resources
  • Utilize metrics to prove engagement success.
  • Generate weekly community reports per game
  • Understand each game’s unique player community through listening and feedback. Develop, implement and optimize strategies to build strong relationships with our gaming communities and high value players (VIP’s).
  • Partner with other disciplines such as Marketing, PR, Product and Customer Support to provide a comprehensive understanding of player wants/needs
  • Conduct community listening to ensure rapid response to emerging problems and trends.
  • Represent the voice of the player for NetEase Games NA internal discussions
  • Help execute community initiatives such as livestreams, developer interviews, product updates and game tips/tricks
  • Promote a user-friendly environment on community message boards. Moderate and enforce forum Rules and Guidelines. Collect player feedback on key issues.
  • Help generate and post daily content on official company social media pages.
  • Generate ideas for and help develop/execute contests and promotions.
  • Work in collaboration with the Quality Assurance and Customer Support teams to ensure a positive player experience.
  • Assist in the planning and and execution of in-game events.
  • Assists other members of the Community & Social Media Team with community-related tasks.

Requirements

  • A minimum of 2-3 years prior Community Relations Experience (ideally in mobile gaming)
  • Bachelor’s Degree in Communications, Marketing, or related field or equivalent work experience.
  • Extensive knowledge of mobile gaming products.
  • Strong interpersonal and written/verbal communication skills.
  • Technical knowledge of online community platforms, systems and software.
  • Strong understanding of popular social networking trends.
  • Livestreaming experience
  • Prior Message Board creation, participation and/or moderation experience
  • Mature, curious and driven to discover insights that will bring value to player communities and the product development team leaders. Ability to evaluate issues and sentiment while balancing the vocal minority.
  • Problem solver. Be thinking about how to bridge the gaming culture gaps for Asian games being released to Western audiences.
  • Video or “movie making” experience is a plus.
  • Ability to speak and/or localize Mandarin to English is considered HUGELY advantageous in this role!

 

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